The internet has made it easier than ever to access information. You can learn anything—strategies, formulas, frameworks—just by scrolling through YouTube, Instagram, or TikTok. But here’s the thing: If you’re trying to start in real estate, information alone won’t get you anywhere.
The biggest mistake I see? People stuck in research mode, thinking they’ll figure it all out online. They watch videos, join webinars, and scroll through posts, but they never actually take the first step. And let me be real: Social media isn’t designed to teach you; it’s designed to sell to you. That’s not bad—it’s just how business works today. But if you think the secret to success is hidden in another TikTok or Instagram reel, you’re missing the point.
In real estate, the only advice that matters is tied to a specific deal. A deal with an address. A deal with a basement. A deal with a roof. Until you’re looking at an actual property, everything else is noise.
Here’s the real secret: Stop researching and start calling. Find people in your market, brokers, or sellers, and talk to them. Deals don’t appear in your browser history—they’re out there in the real world. And the first step to finding one is making that first call.
So if you’re reading this, ask yourself: Do you really need more advice, or do you need to pick up the phone? If it’s the latter, you know what to do.